Friday, March 30, 2001

Seminar Coaches Say Diversification is the Key to Success

PORTLAND, March 30 – Seminar marketing veterans Jeff Franz and Todd Bachman have recently founded FMT Solutions, Inc. Franz has over 10 years of experience including positions as Vice President of Worksite and Seminar Programs for SMMS and Emerald Publications. Bachman has over 8 years of experience including positions as Director of Marketing for SMMS and Product Manager for LifeGoals Corporation.

Unlike most seminar companies, FMT Solutions does not sell financial education materials. The company's sole purpose is to help financial professionals develop and implement a cost-effective marketing strategy using educational seminars they have already purchased.

Franz and Bachman believe that many financial professionals struggle with seminars because they rely too heavily on direct mail. "In order to be successful, you need to diversify your marketing methods, get good advice, plan and follow through", says Todd Bachman, Principal of FMT Solutions. "Our services include setting up a strong marketing plan and taking a hands-on approach to assist you with implementation" says Jeff Franz, President of FMT Solutions.

While FMT provides objective advice to help seminar marketers improve their direct mail response, the company's focus is helping financial professionals penetrate the worksite and institutional markets in order to obtain sponsorship.

Studies indicate that the worksite market is expected to grow 10 to 15% annually for the next decade. Franz and Bachman agree that worksite and institutional sponsorship is the future of seminar marketing. If you're not familiar with worksite marketing, below are a few reasons that you should consider it.

The demand is increasing due to:

  • Aging U.S. population
  • Increase in employee-directed pension plans
  • Department of Labor guidelines outlining employer responsibility
  • Prospective clients seeking financial education from employers and organizations

Compare and reduce your marketing costs:

  • $4,000 to $8,000 to fill a public seminar
  • $2,000 to $3,000 for a direct marketing campaign
  • $150-$400 to fill the room at a worksite sponsored workshop

More Advantages of Worksite Sponsor Marketing

  • Helps you develop individual and group business through organizations and employers.
  • Improves your visibility in the community and builds long-term relationships with sponsors.
  • Provides an implied endorsement of you and your practice.
  • Reduces your marketing expenses up to 90% while attracting qualified, motivated prospects.
  • Generates substantial income through a measurable, repeatable, systematic marketing process.

FMT Solutions, Inc., offers an annual consulting membership and training workshops.

SOURCE: FMT Solutions, Inc. Web Site: http://www.fmtsolutions.com

CONTACT: Jeff Franz at 760.729.7040 or Todd Bachman at 503.234.0589 of FMT Solutions, Inc.