Sponsored
seminar marketing has become one of the most productive and cost-effective
ways to build your financial practice!
You
will learn how to:
Obtain
an implied endorsement of you and your practice through employer and
organizational sponsorship
Increase
your visibility in the community and develop long-term relationships
with employers and organizations
Present
seminars to large groups of qualified prospects with similar profiles
Develop
individual and group business
Generate
substantial income through a systematic marketing process
Reduce
your marketing expenses while increasing your ability to meet qualified,
motivated prospects:
$4,000
to $8,000 to fill a public seminar
$2,000
to $3,000 for a direct marketing campaign
$150-$300
to fill the room at a worksite sponsored workshop
Your
Window of Opportunity
The
worksite market is expected to grow 10 to 15% annually for the next
decade. The following important factors have created greater demand
for worksite and organizational financial education:
Poor
recent financial market performance
Employee
losses related to the Enron scandal
Individuals
seeking financial education from employers and organizations
Employers
and organizations are evaluating educational solutions
Increase
in employee directed pension plans
Aging
US population
Department
of Labor guidelines outlining employer responsibility
A
Better Way Build Your Practice
Worksite
seminar marketing provides you with a repeatable, systematic marketing
process.
Learn
how to leverage your time and money more effectively to accomplish your
most difficult financial practice building steps listed below:
1.
Prospecting
Sponsored
seminar marketing puts you in front of more people
Sponsored
seminars give you credibility through an implied endorsement
You
can reduce your marketing expenses by 75%-90%
2.
Education
Your
seminars give you a forum to educate attendees
Build
trust and rapport in a noncommercial, interactive environment
Showcase
your expertise and establish your integrity
3.
Data Gathering
Performed
by the attendee as part of the seminar process
Learn
techniques that lead to greater than 50% client conversion
4. Decision Making
Streamline
the decision-making process
Educated
prospects understand your recommendations
5.
Implementation
Learn
how to make a smooth transition from educator to advisor
6.
Client Retention
Client
appreciation seminars make annual reviews easy and profitable
Open
new doors to employers and organizations during the process
The
result - convert a high percentage of the qualified prospects you meet
into lifelong clients.
