Training Conference

Financial Marketing Track Solutions™
Presents
Advanced Seminar Training Conference
A complete marketing guide for financial professionals

No Dates Have Been Scheduled for 2008

Attention CFPs, CLUs, & ChFCs: This program has been accepted by both The CFP Board and The American College for 3 CE hours!

The Fast-Track to Master Seminar Marketing

In one day, Jeff Franz and Todd Bachman will teach you how to increase your production and build your practice through seminar marketing. Learn how to boost your public seminar attendance by up to 50%! Discover how to invest IRA rollovers and work with executives by conducting on-site financial education seminars through employers and organizations.

In most cases, vendors ask you to spend $6,000 or more on a seminar product in order to receive this type of training. This is your opportunity to receive training from the premier experts in the fields of seminar and worksite marketing at nearly a 90% reduction in price.

The FMT Solutions' training is new, with cutting edge ideas and marketing processes that are not available anywhere else. Whatever seminar you have, you will be able to use the knowledge you receive in this training and apply it successfully to build your practice.

What You Will Learn:

1. Public Seminars for Seniors & Baby Boomers
       Effective alternatives to dinner seminars
       How to target your audience to improve direct mail response
       The secrets of mailing lists and mailing services
       Discover what seminar topics attract the most qualified prospects
       Learn what mailer format you should use for each seminar type
       The "hooks" and "offering" that make a direct mail piece effective
       How to obtain sponsorship of your public seminar

2. Identify Seminar Opportunities Through Employers & Organizations
        Evaluate and select attractive opportunities in your local market
        Convince employers to allow you to educate employees
        Get seniors to attend sponsored seminars
        Learn how to get in the door

3. Select Your Marketing Resources
        Assign roles and responsibilities
        Select the proper marketing and seminar materials
        Where to obtain quality lists and important questions to ask

4. Contact Worksite and Organizational Seminar Sponsors
       Techniques to reach decision-makers
       Select the best marketing approaches for your practice
       Position and differentiate your seminar practice
       Address common sponsor concerns and objections

5. Six Proven Marketing Approaches That Create Seminar Sponsors
Choose from six different methods to develop new relationships

6. Promote Your Seminars
Learn 6 marketing methods that fill the seats
Get over 20 family units to your seminar for less than $300

7. How to Conduct Your Seminars
      How to open and close your seminars
      Make your seminars more interactive
      Convert 30-90% of your attendees into clients
      Closing techniques

Advantages of Worksite/Organizational Marketing

What Advisors Have Accomplished

Frequently Asked Questions

How to Register

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